As 10% of your grade, you need to create a professional blog in groups of 2. This blog needs to be updated once a week by any of the group member. The blog is a space for expressing your professional opinion on the various brands and marketing campaigns you see – whether on TV, print, on a billboard, shop signage, web banner, in theatre, on youtube, etc. The idea is to promote students to think beyond the traditional concept of books and lectures and explore the world of brands all around them. The members of the industry will be invited to read the blogs and comment on them creating a rich experience for the students to get feedback on their ideas and opinions.
Each group will create the blog on www.blogger.com and send the link to me via email at mjsanghv@uncg.edu. Your blog will then be listed on the main blog site – http://mktgprofessor.blogspot.com. The students are encouraged to promote their blogs on professional websites or forums, within the business community especially within the advertising and marketing circle, as well as within their circle of family and friends.
Steps for creating a Google account:
Go to http://mail.google.com and you will see a sign that says SIGN UP FOR GMAIL.
It takes you to a webpage where you can create an account. Just follow the steps from there on.
Steps for creating a blog:
Once you have a gmail/ google account, go to http://www.blogger.com
On that page you have the options of
Taking a quick tour of the website and it will explain – what blogs are, how to publish, get feedback, go mobile, etc.
You also have the option on that page to create a blog in 3 simple steps.
i. Create an account (this is where you use your gmail/ google account)
ii. Name your blog
iii. Choose your template.
Once you have created a blog – go ahead and post an entry. Please no one-two liners – A thoughtful paragraph or two on topics related to advertising, marketing and brands.
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