Old Navy Flirt Ad causing a commotion

someone recently forwarded this message to me - i am going to copy the message verbatim and wanted your opinion as to what you think of the commercial.

I recently viewed a disturbing Old Navy advertisement on TV promotingone of their new lines of jeans called the Flirt. The lyrics to thesong playing in the ad suggest that when a woman "says no, and no again," this is part of the process of flirting. This conveyance isvery disturbing to me as a professional who has spent years working toimprove communication regarding consent in the dating situation.It is imperative that we educate our students & the public, both maleand female, that when a woman says no it means NO. It's not a playfulexchange that is meaningless and can be ignored, but a declaration of her intent that must be honored. This advertisement goes against abelief system that we as sexual assault prevention professionals havebeen working hard to correct. I would encourage anyone who isinterested to send an e-mail to Old Navy expressing similar concerns about this advertising campaign. Although perhaps meant to be cute and"just" flirtatious, the ad has a very damaging message that should notbe promoted.Here's the link to view the ad: www.oldnavy.com
Here's an address to voice your concerns: custserv@oldnavy.com
Anamarie
Chair, Sexual Assault Prevention Team

When you see the ad - do you think the issues raised by Anamarie are justified?
If yes, why? If not, why not?
What was your reaction when you saw the ad towards the product?